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Wilcoxon Sensing Technologies

Overview

For over 50 years Wilcoxon Sensing Technologies has been recognized as the leading supplier of high quality, cost effective predictive maintenance equipment including vibration monitoring sensors and transmitters, accelerometers, signal conditioners, hazardous area sensors and related equipment. Wilcoxon needed a digital agency partner for the website and since coming on board in 2010, HindSite Interactive has served as the dedicated digital partner for Wilcoxon and its web presence and digital and data visualization needs. When HindSite partnered with Wilcoxon, the site’s existing platform had numerous back-end errors and issues with content management, Search Engine Optimization and lack of website support to help the organization support it’s online presence. HindSite has worked with the client to help improve the website from both design and development and user experience.

 

CHALLENGE
Wilcoxon began to realize their web presence was out-of-date and needed to move into the future. The current website was not mobile-friendly, so it could not be viewed properly on any mobile devices. This coupled with new marketing initiatives caused Wilcoxon to call upon HindSite’s assistance, as they have done many times over our 6+ year partnership. We were tasked with the following:

  • Restructure the existing website into a responsive format
  • Improve upon current webpage templates to create a more engaging user experience
  • Create custom graphics for new pages, web applications, data visualization, product control panels, advertising and other marketing initiatives
  • Update the Content Management System (CMS)
  • SEO Optimization

 

SOLUTION
Wilcoxon worked closely with HindSite to finalize a user interface that would improve the end user experience.  The new site is based on the 960 grid vs. the former 800 pixel width, which has become obsolete. The new site needed to be responsive so users on various devices could search for products, get quotes, or research the products being offered.

Responsive
Wilcoxon worked closely with HindSite to finalize a user interface that would improve the end user experience.  The new site is based on the 960 grid vs. the former 800 pixel width, which has become obsolete. The new site needed to be responsive so users on various devices could search for products, get quotes, or research the products being offered.

Since Meggitt has an existing web presence which had grown in content and scaled in product offerings over the last few years; we evaluated the site’s weaknesses for both the end user and internal site editors. After the audit we developed a plan to make the necessary adjustments for a more user-friendly experience, including:

  • Menu Restructuring
  • Adding CTA’s (Calls to Action)
  • Page Reformatting

 

RESULT
The new Meggitt Sensing Systems website has allowed the site to be edited and maintained more easily by internal content editors and increased efficiency and security by running the current CMS version. For the end users, the new interface is easier to navigate, search and complete tasks as well as allow mobile users to enjoy a fast responsive experience to locate products, get quotes, and research the offered products.

105,300+
VISITORS SINCE LAUNCH

71,800+
NEW VISITORS

33,500+
REPEAT VISITORS

72,500+
USERS

138
NEW PURCHASES

30+
REPEAT PURCHASES