You've done some things right with your site, but you need to consult an expert.
The first thing people notice when they visit a website is the quality of the design. Even non-designers can easily notice mistakes such as ill-chosen color schemes, hard-to-read fonts and inconsistent branding.
Visitors’ attentions spans are an average of 8 seconds long, so your site’s navigation should be simple and clutter-free, with buttons and dropdown menus intuitively placed so that visitors can easily find them.
It goes without saying that performance and speed are make-or-break components when evaluating your site’s strength. If your site takes too long to load or isn’t secure, visitors will likely not stick around.
When visitors first land on your website, they should almost immediately understand its purpose and unique value proposition. The messaging should be clear, concise and directly address potential customers’ needs.
More than 50 percent of global searches now come from mobile devices, so creating a responsive website (that resizes content in accordance with the dimensions of a screen) is the best option.
All successful websites are optimized for search engines, starting with keyword-rich title tags, heading tags and meta descriptions. Images should be optimized with ALT tags and keyword-rich file names.
The most effective websites are well-maintained and up-to-date. But if you have to go through a web developer every time you need to add or edit content, then you’re probably not updating your site as often as it needs to be.
Some of the business purposes a site can fulfill include: generating leads, providing quotes, allowing visitors to register or schedule an appointment, completing online transactions, or providing customer support.
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